Online Marketing

Monday, August 13, 2007

Designing a Web site

When designing a web site you need to keep in mind the needs of your customers. Your web site needs to be user-friendly not fancy and confusing. You need to plan a navigation that compels your visitors to click and buy.

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Thursday, July 26, 2007

Make Money eBook

I hope that the information will prove useful to you. This eBook will give you some free advice on how to begin a business at home. If you want to work at home and earn a full-time income online, then get set for some Free money making information!

Saturday, August 12, 2006

Designing a Web site

When designing a web site you need to keep in mind the needs of your customers. Your web site needs to be user-friendly not fancy and confusing. You need to plan a navigation that compels your visitors to click and buy. Too many people make the mistake of spending thousands of dollars making a web site look fantastic but hard to navigate and difficult to follow the sales process. The result their visitors end up leaving and there is no sale. A lot of sales are lost because people can’t find what they were searching for.

The Headline

Internet buyers are unforgiving. Read my article on sales copy. You only have precious seconds to convince your visitors to buy. A Headline is your attention grabber. It has to compel the visitor to read your sales copy and buy! Simplify the process. Study your competitors or similar sites to get an idea of what is a good web site. It is a good idea to draw on paper a list of all the content, images, products etc you want to include on your site. Draw your homepage etc and lay them out on a table. Then pretend you are a visitor and ask yourself was this easy to navigate? Was I compelled to buy? Get other people to test your design as well.

Build the website

So how will you build your site? There are plenty web designers eager to build your web site and most are expensive. Nevertheless, you only need to do a simple site. You could learn basic HTML and build it yourself or better still buy something like Microsoft FrontPage which allows you to build professional looking web sites effortlessly. Believe me it’s a simple process. Building it yourself is the best way to go. You have complete control and you can maintain the site yourself. Furthermore, many web hosts provide an online web site builder that are easy as 1 2 3. They are WYSIWYG, (What You See Is What You Get). They also supply free shopping carts, scripts for Pay Pal and so on.

Hiring a web designer

If you have big budgets then hire a web designer or web master. Be aware this could cost you an unnecessary fortune. If you do hire someone make sure they create a basic site with a professional looking logo, graphics and payment features you need. Also, make sure you have complete control of your web site. Otherwise, you will have to hire them for every little update. My Tip: Go to your local University or College and hire a talented student. They will appreciate the work and you’ll get a great web site for a fraction of the cost.

HTML online resources

There are many great online resources to teach you HTML. It really isn’t that hard. Check out these FREE HTML tutorials.

The important thing to remember is to keep your web site simple. You should focus on the sales copy not a flashy beautiful web site. Having fancy graphics and banners with flash is a waste of time. The text should do the selling. The sales process should run from top to bottom.

Test your website

Now, its time to upload your web site to your host and test it. You will need a FTP program such as CuteFTP to upload your web pages. Your host will provide information on how to do this. Finally, you should test your web site on various browsers such as Internet Explorer, Netscape and FireFox. If possible try to test it on older computers with older versions of Netscape and Internet Explorer. There are still many people out there with old computers and old operating systems. You should keep this in mind when designing your web site. The whole idea is to get a sale not entertain. Keep it simple and you should succeed!

Nick Grbin is the Web Master of How you make money online!

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Friday, July 21, 2006

Why are e-Books the best way to sell on the internet?

One of the greatest benefits of selling e-Books is that it costs nothing to reproduce and customers receive free delivery. Best of all, every sale you make is nearly all profit. The cost of hosting a web site and collecting money via 3rd party operators such as Pay Pal is very low.

No ongoing manufacturing costs

Once you have an e-Book, there are no costs that are associated with ongoing manufacturing. For example, once it is written, it can be downloaded indefinitely, the shipping is free so there is no distribution and no inventory costs because it is stored at your web host. If your customer takes a money back guarantee, you do not have arrange a product return. There is no bad debts because payment is immediate via your credit card merchant. You do not have to deal with suppliers and usually there are no customer complaints. As I already stated most of the sale is profit.

Saves you time and effort

Selling e-Books saves you a lot of time and effort. You don’t have to deal with most of the issues that tangible goods require. As a home based business you will appreciate the automation that selling e-Books provides. Whether, you’re shopping, on holidays or sleeping, it doesn’t make a difference your web site will work for you 24/7. You will have a lot more time to think strategically about your business and concentrate on growing the business.

Join an affiliate program

If you don’t have your own e-Book, just join an affiliate program and sell someone else’s product. Make sure you pick e-Books that reflect your web site. E-Books do sell and will make money online.
When selling e-Books look for new products especially ones that come with resell rights so your customers can resell as well. Look for e-Books that target a niche market and are written by a reputable author. Finally, do some market research and make sure there is a demand for your e-Book.
Write on something you have a passion on

If you decide to write your own e-Book think about something you have a passion in, or something you know people need information on. Please note that a person can find almost any information they want on the internet. So some people will spend the time surfing the net to fish information. However, most people do not want to spend endless hours sifting through endless pages of information.

Write a “How to do book”

There is a huge market for “How to do books!” Many people just want a book with simple clear and concise information about their topic and are prepared to pay for it. Time is money and a well written e-Book is both convenient and a great time and money saver. People love e-Books because it’s immediate. They can download electronically information even at 2am. They do not have to wait a week or two for something to be delivered to them.
Many fortunes have been made by people with a need for information. After many hours of research they have written an e-Book and sold it online. Just think about something you know people are looking for and it could be viable as an online e-Book. Another tip interview someone you know is an expert in a given topic. It just might make a great e-Book.

Nick Grbin is the Web Master of How you make money online!

If you’ve new to making money online or struggling, check out the reviews and articles on his site. Nick recommends you follow the strategies written by successful internet marketing experts to make money online. He also recommends other forms of passive income. Visit his site:

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Thursday, April 06, 2006

Ezine Marketing Magic

"How To Start Your Own Successful Online Newsletter Or Ezine is an ebook written by Michael Rasmussen”.

Marketing online is certainly a challenge. A method that has propelled daily thousands of visitors to his site is Ezines. Ezines are a great marketing tool that can boost your credibility and begin the trust cycle with your readership.

Yes, you should still make sure you have search engine optimization, a great PPC campaign, excellent affiliate Programs and advertising. However, according to Michael Rasmussen, publishing your own highly successful newsletters is more effective.

Ezine marketing costs much less!

In "Ezine Marketing Magic", there is a wealth of information that is a result of Rasmussen’s hard work publishing successful newsletters. He outlines information you can use to create your own highly successful newsletter or Ezine.

Ezine subscriptions have become popular on the web. Ezine publishers often come to Ezine sites to pick up quality articles for their email newsletter or website. When your articles get picked up for reprints, you will often get a surge of traffic as your articles are introduced to their email list members or audience.

Ezines can:

  • Drive targeted traffic to your site
  • Increase your opt-in email list
  • Increase your own credibility, as others see your expertise on a topic
  • Give your online business valuable exposure that no other method can achieve

So, Ezines can be a highly effective marketing tool that can dramatically increase your traffic for little cost.

Now, with all this said and done, how do you write an effective Ezine? What do you write about? Where do you publish it? Where can you get quality articles to suit your niche?

Ezine Marketing Magic is designed to literally mentor you through each step of the process. Therein, lays its value. Everyone needs to learn from someone who already has succeeded. The ebook goes through how often you should publish Ezines, how to increase email subscription and develop a website to promote your ezine, how to avoid being labeled as spam, and numerous resources to promote your Ezine.

While the real purpose of publishing an Ezine is to grow your email list, there's another benefit as well: you can earn income from selling advertising in it. This eBook is filled with real, reliable information that will show you every single step to take to creating a successful Ezine. He also provides viral marketing methods to promote your newsletter or Ezine. This book is virtually a manual that you can refer to continuously to Start Your Own Successful Online Newsletter Or Ezine.

If you want further information follow this link:

or visit my web site:

Its low price tag of $47.97 is definitely affordable and will drive your profits.


The Rich Jerk

The Rich Jerk has some great ideas in getting started on online internet marketing. He is pretty rude and obnoxious but gives easy step by step information on how to get started. This book is highly recommended for beginners. It will definitely get you started. At the moment, you can save $150. Check it out!

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Thank you Rich Jerk

If you're a newbie, this ebook will give you details on how to "start out." Every Single Profit-Building Technique and Strategy is broken-down so you can understand not only what to do, but how to do it and how to profit from it the most. Excellent ebook!

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Affiliate Cash Vault

This product includes 3 ebooks, web page generator software for creating sales pages, and several video tutorials. This is great for beginners. There are excellent instructions on setting up Google Adwords and Adsense. You can download tutorials and tools to research keywords. There are web page templates for your use to set up your adsense and he explains in detail how to market them.